Psychology of color plays a great role when shopping a car. Car Colors give an impressive image of a buyer. Car dealerships mostly based upon that. They offer endless variety of color options designed to even enrol the most changeable buyers. Today, owning a car not only reflects the financial status but also the taste of your car-colour. Traditional colours like black and blue to uncommon colours like green and yellow are in a huge demand. Car makers are now adopting all means to impress old and new buyers when it comes to ‘car-colors’.
What does the colour of your car say about you? This is really a very tricky question but it has a big role in sales and marketing. The wide-array of colors available shows the mindset of today’s buyers. Gone are the days when buyers used to buy cars on simple preferences like design or price etc. Today car makers have to open all the doors to deal with their smart buyers as most of them view color and overall visual appearances while others emphasize mostly on colors.
Have a look what your car-color say about you:
White: you are fastidious, enjoy a simple life, and have a strong attention to detail.
Pink: you are gentle, loving, and caring.
Red: you are energetic, dynamic, and have a lust for life.
Blue: you are confident, quiet and dependable.
Green: you are trustworthy, traditional and balanced, but can also be lively and occasionally hysterical.
Yellow: you are upbeat, intelligent and young at heart.
Grey: You are calm, sober and very career- driven
Silver: You are calm, cool, elegant, futuristic and possibly detached
Black: You are conservative, empowered, elegant and professional
This is the reason why car makers take every aspect in mind when dealing with car buyers to set the deal according to their taste.